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PURE fun!

PURE fun!

Ok – it’s a fair cop. We sloped off to Pure today and had a good poke around the latest fashion trends – and the satement handbags, like those of Ame moi above. If you’re looking for a glorious colourful bag, check these guys out.

Pure is THE place to absorb the upcoming high street vibe and to meet some of the most exciting fashion businesses in the world – not to mention, see them on the catwalk

catwalk_Pure (london at large)

catwalk_Pure (london at large)

And it’s not all established brands. Brightening the dull cold day outside, we came across Lance Smith (on the right in the picture below) the man behind new London brand, Wind Up, designer of the most cheerful polo shirts you’re ever gonna see. For reasons that were not clear, he also had a doctor with him – that’s Dr Alice Webb on the left. Perhaps he has wind problems.

Wind Up (london at large)

Wind Up (london at large)

We were rather taken with this:

Manequin_Pure (london at large)

Manequin_Pure (london at large)

– an exciting bit of Romanian colour!

Great to see a bit of vibrancy making its way back to the high street – it’s all got a bit bland out there of late.  Let’s hope that the exhibitors at PURE will have their wares snapped up to brighten up our summer.

 




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